JuiceBet Kenya - Official Brand Website

JuiceBet at a glance

JuiceBet is a Kenyan-facing online sportsbook and casino associated with Gamma Gaming Group Limited. Public licensing cross-checks for the 2025/26 trading period list the brand with sportsbook licence BK 0001242 and casino licence PG 0001243. Kenya's regulatory framework changed after the Gambling Control Act 2025 created the Gambling Regulatory Authority of Kenya, so older launch articles may still refer to the former Betting Control and Licensing Board.

JuiceBet.biz officially represents the JuiceBet brand in Kenya. Player balances, betting and payments are currently handled on the gaming platform. Buttons marked Open JuiceBet, Bet Now or Play route through /go.php to the current JuiceBet gaming platform.

What the platform offers

Mobile-first by design

Sportingtech described the JuiceBet launch as a locally tailored, mobile-first deployment for Kenya. That positioning is reflected in the way the service is discussed publicly: data-friendly access, quick navigation to football and casino products, and M-Pesa payments tied to a Kenyan mobile number.

For players, “mobile-first” should be treated as a description of the web experience rather than proof that a dedicated native app exists. An independent review updated in August 2026 reported that JuiceBet did not offer a dedicated mobile app at the time of review. Our mobile guide therefore separates browser access from app or APK claims.

Payments and changing limits

The strongest public evidence confirms M-Pesa for deposits and withdrawals. An independent Kenyan review updated 9 August 2026 observed a deposit range of KSh 10 to KSh 500,000 and a withdrawal range of KSh 10 to KSh 250,000. Those figures are an observation from a third-party review rather than a permanent promise from the operator.

Promotions without stale promises

JuiceBet launch campaigns described welcome offers, selected odds boosts and the “Juicy Mondays” promotion. Published launch material stated that Juicy Mondays could return up to 10% cashback on qualifying net losses from the preceding Monday-to-Sunday week. Promotion eligibility, qualifying products, calculation rules and availability can change.

For that reason, this site does not present a historic welcome offer as a guaranteed current bonus. The promotions page explains what has been publicly advertised and tells readers to check the current offer and full terms on the operator platform.

Licence and regulation

The Kenyan regulatory landscape changed during the life of the brand. JuiceBet launch publications in 2025 and early 2026 referred to licensing under BCLB. The Gambling Control Act 2025 established the Gambling Regulatory Authority of Kenya, and 2026 licensing regulations implement the newer regime. A current licensed-operator cross-check lists Gamma Gaming Group Limited / JuiceBet with BK 0001242 and PG 0001243 for sportsbook and casino activity.

Licence status has a time dimension. A number printed on a website is not proof of an indefinite licence. The licence page explains how to verify the company, domain, activity and relevant trading period against the regulator's current record.

Sources and verification

• JuiceBet official website - live product, account and current offer information.
• Sportingtech: Sportingtech Fuels JUICEBET - platform partnership, Kenya launch and mobile-first positioning.
• Sportingtech: JUICEBET launch Q&A - product design and Kenyan rollout background.
• JuiceBet launch release, April 2026 - M-Pesa, sportsbook, casino and promotional positioning.
• Gambling Regulatory Authority of Kenya - current Kenyan regulator and legislation resources.
• Kenyan licensed-operator register cross-check - lists JuiceBet / Gamma Gaming Group Limited with BK 0001242 and PG 0001243 for the 2025/26 trading period.
• TopCasino Kenya review, updated 9 August 2026 - independently observed payment limits and product details; these observations can change.